Your Questions About CPM Optimization Tool Answered

The programmatic media buying and selling landscape continues to get traction. In this ecosystem where ads are more likely sold on a CPM basis, one of the questions that arises from a publisher’s perspective is how do you figure out what the right price is to...

Customizable Pivot Table for easier data analysis

Have you ever received a revenue report and just been overwhelmed by the amount of information that was squeezed onto each page? It can be difficult to filter out the information you need immediately from all the other information flying around the page. Talk about a...

A History of Game Monetization

Recently I had the opportunity to spend some time with a great group of folks at the Austin Game Developers conference. My primary purpose of attending this conference was not specifically to sell our wares, although I did certainly take advantage of educating anyone...

Ad Network Revenue Reporting in Focus

There are lots of different factors that come into play while monetizing your F2P mobile apps. We know data collection and Ad Network Revenue reporting are critical topics around this subject. This is why we decided to answer a few questions we frequently receive and...

Audit monetization engine & avoid revenue leakage

You’ve entered the ad-tech game to bring in real dollars for your app company. You scratch your head to set up the right combination of ad networks and mediation platforms. Actually, planning this mix is a critical step to help you generate quality traffic, get a good...

Avoid Data Jet Lag as your Apps Go Global

In order to have a global reach app companies end up working with monetization partners all over the world. Collecting revenue reports from these partners can raise issues around time zones and currencies. It can be tricky to ensure that all the data is adjusted...
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